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"In this buyer's market, it's crucial for sellers to do everything they can to improve their home's appearance. Staging a home is one way to attract buyers, says Caroline Farnsworth, a sales agent for Keller Williams Midtown Direct in Maplewood, New Jersey. But before you can even think about staging a home for sale, Farnsworth says, you have to take some important prep steps.
By way of example, she tells the story of a home in Maplewood that should have been an easy sell. The house was well-kept and located in a desirable New York City suburb. And the asking price of $250,000 was on the low end for the upscale neighborhood. When the owners asked about staging the home, Farnsworth had to deliver some bad news: The house wasn't ready for staging. For starters, the kitchen floor was worn and stained. "If people walk in and see something in disrepair, they immediately jump to the conclusion that the entire home is in disrepair," Farnsworth said. "It lowers the value of the home in their mind by $20,000 or $30,000."
Farnsworth recommended that the owners replace the floor before staging and showing the house. "It was a small investment for the owners," she said, but it had the potential to make a big difference in how quickly their house sold.
If you're thinking about staging a home for sale, consider Farnsworth's tips for the most important prep steps.
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